This clause determines whether the vendor can list your company, product, or customer data on their marketplace, app store, or public directory without your consent. Vendors often want to showcase their customers for marketing purposes, but this can expose your business information, reveal your vendor relationships to competitors, or create unwanted public association. In the US, there is no general "right to privacy" for business information, so contracts must explicitly protect you. This matters because your competitive position and confidentiality depend on controlling who knows you use this software.
Add language requiring your written consent before any public listing. Offer a compromise: allow the vendor to list you as a customer only after you've approved the exact description and image. If you're a small business, ask for anonymity—many vendors will agree to list you as "a leading [industry] company" without naming you. ---
Frequently Asked Questions
What does this clause mean in simple terms?
This clause determines whether the vendor can list your company, product, or customer data on their marketplace, app store, or public directory without your consent.
Why should I care about this clause?
Vendors often want to showcase their customers for marketing purposes, but this can expose your business information, reveal your vendor relationships to competitors, or create unwanted public association.
What are my options?
In the US, there is no general "right to privacy" for business information, so contracts must explicitly protect you.
How does this affect small businesses?
This matters because your competitive position and confidentiality depend on controlling who knows you use this software.